PrestaShop expert: development, migrations and SEO for your store
If your PrestaShop store is slow, hard to update, or not bringing in the traffic it should, you need someone who knows the platform inside out. I'm David, and I have been building, fixing and optimizing PrestaShop stores since 2013. I offer PrestaShop development services including custom modules, migrations to newer versions without losing rankings, and integrations so your catalog, payments and shipping all talk to each other properly.
What a PrestaShop expert does
A PrestaShop expert is someone who builds and fixes online stores on the PrestaShop platform. That means writing PHP code for custom modules, designing themes, optimizing the database so pages load fast, and connecting your store to payment gateways, shipping carriers, ERPs and CRMs.
It also means handling upgrades. If you are still on an old version of PrestaShop, you are exposed to security risks and missing out on performance improvements. A good expert migrates your store to the current version without breaking your SEO or losing orders.
And it means marketing. A store that nobody finds is just an expensive brochure. I work on PrestaShop SEO, Google Shopping, Meta Ads and email marketing so your traffic actually converts.
PrestaShop expert services
Custom modules and themes
Every store has something unique. Maybe you need a custom checkout flow, a special discount rule, or a module that syncs your inventory with a warehouse. I build modules in PHP, JavaScript and MySQL that do exactly what you need, no more and no less.
Upgrades and migrations
Moving from an old PrestaShop version to the current one is not just clicking a button. Modules break, themes stop working, and if you are not careful you lose your search rankings. I handle the full migration: backup, testing, module replacement, theme adjustment and post-launch SEO check.
I also migrate stores from other platforms. If you are on WooCommerce or Shopify and want to move to PrestaShop, I can do that too.
Speed and database optimization
Slow stores lose customers. Google measures your Core Web Vitals and uses them for rankings. I optimize your database, clean up unused tables, configure caching and make sure your pages load in under two seconds.
Integrations: ERP, CRM, payments and logistics
Your store does not live in isolation. It needs to talk to your ERP so stock is always accurate, to your CRM so you know who your customers are, to payment gateways so you get paid, and to shipping carriers so orders arrive on time. I have built integrations between PrestaShop and Salesforce, multiple payment gateways and logistics platforms.
SEO for PrestaShop
PrestaShop has some SEO quirks. Duplicate URLs, slow category pages, missing structured data. I fix all of that. I also do keyword research, write content and build links so your store ranks for the terms your customers actually search for.
If you want to go deeper, I also work on international SEO for stores selling in multiple countries.
Marketing: Google Shopping, ads and email
A good store needs traffic. I set up and manage Google Shopping campaigns, Meta Ads and email marketing flows. I also build dashboards in Looker Studio so you can see what is working and what is not.
Freelance PrestaShop expert or agency
This is one of the most common questions I get. Here is an honest comparison:
| Freelance expert | Agency | |
|---|---|---|
| Who you work with | Directly, the person doing the work | A team, often with account managers |
| Speed | Fast, no layers | Slower, more process |
| Cost | Usually lower | Higher |
| Flexibility | High, adapts to your needs | Medium, follows their process |
| Best for | Small to medium stores, specific tasks | Large projects, ongoing support |
A freelance PrestaShop developer like me is usually the best fit if you want direct communication, fair pricing and work done without unnecessary layers. An agency makes sense if you need a full team for a big rebuild. The official PrestaShop expert directory is a good starting point to find partners, but it does not guarantee quality.
How much a PrestaShop expert costs
I do not have fixed rates. The cost depends on what you need: a simple module is not the same as a full migration, and a one-off fix is not the same as ongoing maintenance.
Factors that affect the price:
- Complexity of the work
- Number of modules or integrations involved
- Whether you need a migration or just improvements
- Ongoing support vs one-off project
Agencies usually charge more. But the only way to know for sure is to tell me what you need and I will give you a clear quote.
When to hire a PrestaShop developer
You should consider hiring a PrestaShop developer when:
- Your store is slow and you have tried everything
- You are still on an old version and are worried about security
- You need a custom module that no one has built yet
- Your store is not ranking on Google and you do not know why
- You are launching in a new country and need hreflang and local SEO
- You want to connect your store to your ERP or CRM
- You are spending too much time on manual tasks that could be automated
If any of these sound familiar, it is worth having a conversation. I offer a SEO audit and a free initial consultation so you can decide if I am the right fit.
How I work
- 1You tell me what you need. A quick email or call. No long forms, no obligation.
- 2I review your store. I look at your current setup, your code, your SEO and your analytics. I tell you what I see and what I would do.
- 3You get a clear plan and quote. No surprises, no hidden costs. You know exactly what you are paying for.
- 4I do the work. I build, migrate, optimize or integrate. I keep you updated at every step.
- 5We test and launch. I make sure everything works before going live. I check your rankings, your speed and your conversions.
- 6Ongoing support if you need it. Some clients stay with me for maintenance and improvements. Others just need a one-off project. Both are fine.
Real PrestaShop experience
I have been working with PrestaShop since 2013. Here is what I have actually done:
- SelfPackaging: Built custom modules for their PrestaShop store, including payment gateways, logistics integrations and a connection between PrestaShop and Salesforce.
- Grupo Brownie: Developed custom modules on top of their SEO and email marketing strategy.
- Jabtab: Worked with PHP, PrestaShop and MySQL on their ecommerce projects.
- Mopec: Managed their ecommerce operations.
I have also done SEO and SEM for international companies like Heymondo (travel insurance, Spain, Italy, France and Portugal) and IDFinance (Moneyman, Mexico, Spain, Brazil, Poland and Georgia). I know what it takes to rank in multiple languages and markets.
If you want to know more about how I work with AI and automation, I have a page on AI automation for marketing tasks.
Frequently asked questions
What is PrestaShop and what is it for?
PrestaShop is an open-source ecommerce platform. It lets you build and run an online store without paying a monthly license fee. It is used by hundreds of thousands of stores worldwide, from small shops to large catalogs. It is especially popular in Europe and Latin America.
What are the disadvantages of PrestaShop?
PrestaShop is powerful but it is not always easy. Out of the box, it can be slow if you do not optimize it. Some modules are expensive. And if you are on an old version, upgrading can be a headache. That is exactly why having an expert on your side helps.
What is the best hosting for PrestaShop?
There is no single best hosting, but there are clear requirements. You need PHP, MySQL and enough server resources for your catalog size. Shared hosting works for small stores, but medium and large stores should use a VPS or cloud hosting. I can recommend specific providers based on your needs.
Why should I hire a PrestaShop specialist?
Because a store is not just a website. It is a system that needs to be fast, secure, easy to update and visible on Google. An expert saves you time, avoids costly mistakes and makes sure your store actually sells.
Can I upgrade from an old version without losing SEO?
Yes, but it has to be done carefully. URLs, redirects, structured data and page speed all need to be handled properly. I have done this migration many times and I know what to check so your rankings do not drop.
How do I hire a PrestaShop consultant?
Simple. Tell me what you need, I review your store and I give you a clear plan and quote. If you are happy with that, we start working. No long contracts, no commitment beyond the project.
Let us talk
Tell me your case with a short form. I read it myself and I reply.