Local SEO consultant: Google Business Profile, reviews and area pages
If you live from customers nearby, Maps decides who calls and who gets skipped. I help you show up there with a clean profile, honest reviews and pages that match each area you serve.
I am David, I do SEO and SEM since 2013. You talk straight with me, no team in between. More about my work as an SEO consultant.
What local SEO is and what I do
Local SEO is the work that gets you calls from people who search near you. Not visits from far away. Calls and visits from folks who can buy.
It fits you if you have a shop, a clinic or an office with foot traffic. It also fits if you visit homes across a few towns.
What I actually do, in plain words:
- Fix and complete your Google profile so it can rank
- Keep your name, address and phone the same on site and listings
- Tell you which area pages to keep, fix or delete
- Write service and area pages with real photos and proof
- Show you how to ask for reviews and how to answer them
- Track calls, directions and forms with GA4 and Looker Studio
No tricks. We make clear who you are and where you are.
Google Business Profile optimization: what moves the map pack
Google Business Profile optimization means tuning the free listing that shows in Maps. Think of it as your shop window.
What I check on your profile
- Main category that matches what you sell
- Services, hours, phone and website with no errors
- Service areas if you visit homes
- Real photos of the place and the work
The map pack mixes distance, fit with the search and trust. You cannot move distance. You can move the other two with a full profile and steady reviews with replies. If you have a duplicate listing or a pin in the wrong street, I fix that first.
If you want the full picture before we touch Maps, I start with an SEO audit.
Service pages and area pages
One page per town with copied text hurts you. I only build pages with a real base behind them.
When I do build an area page
- You truly serve there and you can take calls
- You have photos or jobs from that area
- You can tell something of your own, not just swap the town name
Each page leads with service, area, proof and contact near the top. If you run WordPress or PrestaShop, I leave it ready so you can edit it.
As a freelance local SEO consultant, I would rather ship three strong pages than thirty weak ones.
Reviews, contact details and citations
Reviews weigh a lot in Maps and in the call. You cannot buy them or pay for them with gifts. Google deletes them.
How to ask for them the right way:
- Ask after a good job, face to face or by message
- Share the short link to your profile
- Answer all of them with calm words and facts
Your contact details must match on site, profile and guides. You do not need to be in a hundred guides. This part of local search consulting is dull and it works.
How I measure local SEO: calls and clicks
Rankings in Maps shift by street and by hour. I track trade, not spots.
- Calls from profile and site, split by area
- Clicks on directions and visits to contact
- Forms and bookings, split by page
- New reviews and photo views
You see it in a plain Looker Studio board, with GA4 behind it. If a month drops, I tell you what I think changed.
How I work: simple process in four steps
Few calls and clear notes.
- 1Check. I look at your profile, site, reviews and two rivals who rank where you want to rank.
- 2Short plan. What we fix first, which pages we build and what I need from you.
- 3Hands on. I fix the profile, clean details, publish pages and set up tracking.
- 4Follow up. We review calls each month and adjust. One off or monthly, you pick.
I offer both paths: a one off fix when the base is fine, and monthly help when the fight is hard or you lack time.
Local SEO vs regular SEO
I draw it like this on calls.
| Point | Local SEO | Regular SEO |
|---|---|---|
| Goal | Calls and visits | Reads and online buys |
| Where you show | Map and profile | Links and catalog |
| What weighs most | Profile, reviews, same details | Content and links |
| Site it needs | Few pages per area | Blog and wide catalog |
| How we track it | Calls, routes, bookings | Sales and forms |
If you mix town and country goals, we can sort it with help from a digital marketing consultant.
When it makes sense to hire me
It tends to fit in these spots:
- You barely show in Maps though you are close
- You have few reviews and no one answers them
- You see two listings or the pin lands wrong
- You cover many towns but calls come from one
- You lean on portals and want direct calls
When you do not need me
Claim your profile, set real hours, upload ten good photos and ask glad clients for reviews. Keep the same phone and address on site and profile. Call me when there is real fight, many sites or zero time. I work online from Andorra, so you do not need me next door.
I will not vow you the top spot in days. No straight local SEO expert does that. Bad jokes free, that comes with being from Cornella.
My experience with SEO and SEM since 2013
I do SEO and SEM since 2013, with shops and services. I know PrestaShop well, with PHP modules, payment and shipping setup, plus a Salesforce to PrestaShop link, and I work with WordPress, MySQL and A/B tests.
I run Google Ads and Shopping, Meta Ads and email, and I read it all in GA4 and Looker Studio. In ChovA I did client gain for architecture studios with SEO and SEM. I went through SelfPackaging, Grupo Brownie and Mopec as Head of Ecommerce.
In Heymondo, travel insurance, I did SEO and SEM for Spain, Italy, France and Portugal. In IDFinance, Moneyman loans, I did SEO for Mexico, Spain, Brazil, Poland and Georgia, with hreflang, that tag that points each page to its language, links per place and auto reports. In 2026 I use AI agents and automation for marketing chores. I live in Andorra since 2022 and I put money in startups.
Frequently asked questions
What does a local SEO consultant do?
I tune your Maps listing, your area pages, your reviews and your listings so nearby searchers call you. I check what blocks you, fix it with you and track calls.
How do I rank in the Google map pack?
With a checked profile, the right main category and full details. Add real photos and reviews with replies.
How long does local SEO take?
A new listing takes weeks to settle. Hard areas take months of steady work. I give you times per step, with no hype.
Do I need a page for every city I serve?
Only if you serve there and you can show proof from that place. Twenty twin pages pull you down. Keep a few strong pages with proof and clear contact.
How do I get more Google reviews?
Ask after the job and make the link easy. Never pay for them or trade gifts for them.
How much does a local SEO consultant cost?
It hangs on sites, areas and how your profile and site look today. That is one US agency pack. After I see your case I send a closed plan.
Keep reading
Let us talk
Tell me your case with a short form. I read it myself and I reply.