Digital marketing consultant: SEO, ads, email and analytics
Someone has to call the shots: what to fix first, what to skip, how to measure it all. The job is mine. Your traffic, your ads and your checkout get one hard look, then a short plan you can actually run.
I am David, and my work revolves around online stores. SEO and SEM since 2013, with no account managers in between. You talk with me direct, always.
What a digital marketing consultant does
An online marketing consultant helps you pick channels and fix weak spots. No fluff. Just what brings revenue and what burns cash.
My role joins the dots. SEO pulls visits, ads run fast tests, email earns repeat buys, and data separates keepers from dead weight.
What I actually do for you:
- Audit SEO, Google Ads, Shopping, Meta Ads, email and GA4 tracking
- Tell you which channel deserves cash first and which can wait
- Fix tracking so sales, leads and costs show clean in one board
- Improve key pages and product flows with small CRO tests
- Set priorities for content, links and feeds by country if you sell abroad
- Offer digital marketing consulting services as a one off plan or monthly help
I say no more often than yes, and that habit saves you more than I cost.
Who I work with as a digital marketing consultant: stores and growing brands
Small teams selling online fit me best: traffic flowing in, no clear plan to follow. Ads maybe running wide open, zero grip on profit. Rings a bell?
Shopify, WooCommerce and PrestaShop shops with flat sales come up constantly, and so do brands juggling two or three markets and feeling lost. Service firms chasing calls from Google land here too, plus teams with a junior marketer who could use a senior eye.
Daily social posting is not my game. I handle the plan, the numbers and the pages that sell. As an ecommerce consultant I spend most days inside catalogs, feeds and checkouts.
How I work in digital marketing: from audit to plan in four steps
Short calls. Clear notes. You always know what comes next.
- 1Check. I review your site, your ads, your email flows and your GA4. I also glance at two rivals who win the searches you want.
- 2Fix tracking. We make sure sales and leads count right. No clean data, no smart moves.
- 3Short plan. You get pages to fix, ads to keep or cut, and tests to run first. Each task has an owner and a date.
- 4Run and review. We ship changes, read results each month and adjust. You can keep me monthly or run it with your team.
Every month we read the numbers together, adjust what worked, kill what did not, and pick the next move with your whole team in the loop. You own all accounts and all docs from day one. If we part ways, the roadmap stays yours.
Digital marketing: SEO, ads, email and data in one plan
Most brands treat each channel apart, and that breaks the math. SEO, paid search and email belong on the same page.
Areas I specialize in
SEO means pages built around real searches, tidy internal links and the tech basics that quietly block crawling. Google Ads and Shopping cover feed fixes, clean search terms and bids tied to margin. Meta Ads stays simple, a couple of prospecting and retargeting angles with no maze of sets. Email brings calm repeat sales through welcome, cart and post-buy flows. CRO runs headline, proof and checkout tests with A/B tools, and analytics ends up as GA4 plus a plain Looker Studio board readable in five minutes.
Already working with an SEO consultant? I can steer that work instead of replacing it. The goal stays firm: more profit per visit, not more charts.
Freelance digital marketing consultant vs agency: which one fits you
A freelance digital marketing consultant suits you when senior work with fast calls is what you want. An agency suits you when ten hands are needed at once. Why copy a setup that already flopped for someone else?
| Point | With me | With a typical agency |
|---|---|---|
| Who does the work | I do it myself | A junior team does it |
| Speed to start | Days, short audit first | Weeks, long deck first |
| Plan style | Few clear tasks in order | Long list across teams |
| Reporting | Plain board with sales and costs | Monthly PDF with ranks and clicks |
| Best for | Stores that need focus | Brands that need volume |
When you hire digital marketing consultant help, ask who will touch your account. Never meet that person? Pass.
When to hire a digital marketing consultant
Call when the mix feels messy and nobody owns the numbers.
- You run Google and Meta ads but you do not trust the tracking
- SEO traffic grows but sales stay flat
- You sell abroad and feeds, hreflang tags and content clash by country
- Your team ships tasks but no one sets order
- You pay for tools you barely open and reports no one reads
- You need AI automation for reports, briefs and feed checks, like I describe in AI automation
When you do not need me
Starting from zero? Fix the base first. Make sure GA4 counts sales and your top pages state price and shipping clear. Come back once real cash flows or the data looks odd.
My digital marketing experience: SEO and SEM since 2013
Stores and lead gen firms alike, since 2013. PrestaShop sits close to my heart: PHP modules, payment gateways, shipping setup and a Salesforce to PrestaShop link. WordPress, MySQL and A/B tests round out the daily toolkit.
Google Ads and Shopping, Meta Ads and email form the routine, read daily in GA4 and Looker Studio. At ChovA I brought clients in for architecture studios using SEO and SEM. SelfPackaging, Grupo Brownie and Mopec came next, all as Head of Ecommerce.
Heymondo, travel insurance: SEO and SEM across Spain, Italy, France and Portugal. Then IDFinance, Moneyman loans: SEO for Mexico, Spain, Brazil, Poland and Georgia, with hreflang (the tag telling Google which language each page serves), local keyword research, E-E-A-T content per country, link building per market and automated reports. My take as an ecommerce marketing consultant stays plain: fewer bets, clean math, fast follow up. In 2026 AI agents handle marketing chores for me. I live in Andorra since 2022 and I put money in startups.
Frequently asked questions about digital marketing consulting
What does a digital marketing consultant do?
Reviews your channels, finds the leaks, sets order. Fixes follow in SEO, ads, email and tracking. Expect a plan you can keep and numbers anyone can read.
Why should I hire you as my digital marketing consultant?
Senior work, straight from me, zero handoffs. The audit comes first, along with an honest skip list. Wrong fit? I say so on the first call.
Can you audit my current digital marketing before recommending a strategy?
Always, and it comes first. SEO, ads, email and GA4 get reviewed before a single spend gets suggested. You leave with a short list of blocks and quick wins.
Do you also execute the strategy or only advise?
Both, agreed upfront. Either I run the key fixes alongside you, or I guide your team while they ship. Accounts, docs and data stay yours either way.
When can I expect to see results from digital marketing?
Tracking fixes land within days. Cleaned-up ads often move in weeks. SEO and email flows need months of steady work. Task by task, timings come with no hype.
How much does it cost to hire a digital marketing consultant?
Depends on scope, markets and how site plus tracking look today. No solid market range exists for the US and UK that I can cite, so quotes come after a look at your case. Ad spend, catalog size, country count and team hours all weigh in. Send the form, get a closed plan.
Is AI replacing digital marketing?
Not the strategy part. AI speeds up reports, drafts and repetitive tasks, but someone still has to decide what to test, read the numbers and know your market. I use it for the chores and keep the decisions human.
How much does a digital marketing consultant charge?
It varies with scope, markets and how much hands-on work you want. I don't publish rates, and I quote after seeing your case.
Notes on digital marketing and SEO for startups
Let us talk
Tell me your case with a short form. I read it myself and I reply.