Ecommerce Consultant for Online Stores That Want to Grow
You have an online store. Sales are fine, but not great. You suspect money is leaking somewhere, but you cannot find where. That is exactly where an ecommerce consultant comes in.
I look at your store the way a mechanic looks at a car making a weird noise. No guesses. I check the data, find what is broken, and tell you what to fix first.
What an Ecommerce Consultant Does
An ecommerce consultant helps online stores sell more. Not with vague advice. With a clear plan based on your real numbers.
A good consultant looks at four things:
- Where your traffic comes from and what it costs you
- What happens when people land on your product pages
- What your competitors do better than you
- Where you lose money without noticing
Then it all becomes a roadmap. What to fix first, what to leave for later, and what to stop doing altogether.
What I do exactly for your online store:
- SEO: keyword research, product pages that rank, technical fixes
- Paid ads: Google Ads and Shopping, Meta Ads, focused on what you get back for what you spend
- Conversion rate optimization: A/B tests on product pages, checkout, and purchase flows
- Email marketing: campaigns and automations that recover carts and bring back customers
- Analytics: GA4 and Looker Studio dashboards, so you stop guessing
- Platform work: PrestaShop and WordPress, custom modules, payment gateways, logistics
- International expansion: hreflang, local keyword research, content per country
If SEO is your main problem, I also work as an ecommerce SEO consultant. Same person, same hands.
How I Work With You
No six-month contracts with vague deliverables. Here is the process:
- 1Audit first. I spend a week looking at your store, your ads, and your data. You get a written report with what is broken and what it costs you.
- 2We agree on priorities. You choose what to fix first. I tell you what I would do if it were my money.
- 3I do the work or teach you. Some things I fix myself. Some things your team can do, and I show them how.
- 4We measure. Every month you see the numbers move. If something does not work, we say so and change it.
Ecommerce Consultant vs Agency vs In-House Hire
| Independent consultant | Agency | In-house hire | |
|---|---|---|---|
| Who does the work | Me, directly | A team you may never meet | One employee |
| Cost | You pay for my time | Monthly retainer, often high | Salary plus taxes and tools |
| Speed | Fast, no onboarding | Slow to start | Months to hire and train |
| Flexibility | You scale up or down | Usually fixed contracts | Hard to change direction |
| Knowledge | 10+ years across platforms and markets | Often specialized in one channel | Depends on the person |
When It Makes Sense to Hire an Ecommerce Consultant
Real situations where I can help:
- Your traffic is fine but conversions dropped. Something changed and you do not know what.
- You want to sell in another country and do not know where to start with languages, hreflang, or local keywords.
- You spend on ads and cannot tell which campaigns actually make money.
- Your store is on PrestaShop and needs custom work: modules, payment gateways, logistics, or a Salesforce integration.
- You are launching on Amazon and need the catalogue and ads set up properly.
- You have no dashboards. You decide based on gut feeling, and you are tired of it.
My Experience in Ecommerce
I have worked in ecommerce and digital marketing since 2013. Here is what that looks like in practice:
- SelfPackaging: multi-market ecommerce. A/B tests, CRO, Google Ads and Shopping, Facebook Ads, PrestaShop with custom modules, Salesforce integration.
- Grupo Brownie: PrestaShop, custom modules, SEO, email marketing.
- Mopec: Head of Ecommerce. Ecommerce, SEO, Google Ads focused on ROAS, catalogue, Amazon.
- Heymondo: SEO and SEM for Spain, Italy, France, and Portugal. Travel insurance.
- IDFinance: SEO for Mexico, Spain, Brazil, Poland, and Georgia. Local keyword research, E-E-A-T content per country, link building per country, automated reporting.
- ChovA: client acquisition for architecture studios with SEO and SEM.
I also work as a PrestaShop expert for stores that need hands-on platform work, and as an international SEO consultant for brands selling in more than one country.
Ecommerce Consulting for International Stores
Selling in one country is hard enough. Selling in five means five languages, five sets of keywords, five competitors, and a mess of hreflang tags if you do not set them up right.
I have done this at scale: SEO and SEM for Spain, Italy, France, and Portugal at Heymondo, and SEO for Mexico, Spain, Brazil, Poland, and Georgia at IDFinance. That includes local keyword research, E-E-A-T content written per country, link building per country, and automated reports so you are not drowning in spreadsheets.
If you are planning to expand beyond your home market, this is the work I do every week.
Frequently Asked Questions
What does an ecommerce consultant do?
An ecommerce consultant helps online stores sell more by finding what is broken and fixing it in the right order. That means analyzing traffic, conversion, ads, and operations, then turning the findings into a practical plan. Some consultants only advise. I also do the work myself when it makes sense.
How much do ecommerce consultants make?
That depends on the person, the market, and the scope. A consultant who only does strategy charges differently from one who also runs ads and builds dashboards. For my work, the price depends on what we do: a one-off audit costs less than a monthly retainer, and multi-market projects cost more than single-country ones. Tell me what you need and I will give you a clear number.
Does ecommerce make a lot of money?
It can, but it is not automatic. Margins depend on your product, your acquisition costs, and how well your store converts. I have seen stores with great traffic go broke because ads cost more than sales. I have also seen small stores with loyal customers do very well. The difference is usually in the details.
What are the 5 C's of ecommerce?
A simple way to think about any online store:
- Company: what you sell and why you are different
- Customers: who they are and what they actually want
- Competitors: what they offer and where they are weak
- Collaborators: suppliers, platforms, agencies, payment gateways
- Context: the market, the season, the economy
When something goes wrong, the answer is usually in one of these five.
Should I hire a consultant or an agency?
If you want one person who knows your store inside out and does the work, hire a consultant. If you need a big team for content, design, and ads all at once, an agency might fit better. Many people start with a consultant to get the strategy right, then hand execution to an agency or an in-house team.
Can you help with my PrestaShop store?
Yes. I have built custom modules, set up payment gateways, handled logistics, and integrated PrestaShop with Salesforce. If your store needs hands-on platform work, that is exactly what I do. You can read more on my PrestaShop expert page.
Let us talk
Tell me your case with a short form. I read it myself and I reply.